Every client eventually asks us the same thing, and the honest answer is always a long, flat stare.
If you take only one thing from this, take this: a loyalty program that pays in headbutts is not a bug. It is the product.
The Short Version, Told Slowly
Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.
Our team did a careful study. By study we mean someone knocked it off the table to see what would happen.
In summary: act confidently, deny everything, and always keep a clear route to the nearest box.
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